ENTrigue’s print collateral and advertising was designed to stand out in a crowd of established medical players and showcased them in a way that got instant attention. We embraced the roots and inherent benefit of their small company – innovation and approachability. Whether that was by dropping a real cocktail napkin into a typically boring physician bag at a conference, or by making surgical products look beautiful, the ENTrigue story represents that moment of inspiration that every surgeon has: to make something better – for the surgeon and the patient. It also represents ENTrigue’s desire and willingness to listen to the ideas, to act on them and to improve them.