We were tasked by this young medical device company to help them stand out from the crowd at the nation’s largest annual tradeshow for sinus surgeons. Small but growing, Entrigue Surgical had an impressive, unique product to introduce to sinus surgeons, but couldn’t compete in size and scope with the big, established medical device companies.

Since the tradeshow was held at a large, prominent hotel (complete with a downstairs lounge) we used a medium that demonstrated how many medical professionals sketch-out out their new product ideas: the cocktail napkin. However, in this case, the napkin was printed with the marketing message and call-to-action, and was delivered to surgeons in the tradeshow information bag. The concept garnered a 116% increase in qualified booth traffic from the previous year.