OnControl’s Powered Bone Access System represents one of the first major medical advances in the bone lesion acquisition procedure. Despite how obvious it would seem to stay current with medical technology, the majority of physicians in the industry still prefer the decades-old manual procedure. The concept of the direct mailers, featuring outdated technology such as the VHS tape, 5.25″ floppy disk, and the 90’s era cell phone, makes the comparison more relatable by playfully encouraging the recipient to “use” their outdated technology, when it’s obvious that such technology would not be used today, ultimately questioning the use of the manual biopsy needle.