OnControl participated in the International Skeletal Society tradeshow, and needed messaging to target the Interventional Radiologists who would be attending the show. To make the connection with the show attendees, we used a large skeletal image with the headline, “Hard Bone Lesions Made Easy” and applied the new OnControl rebrand elements to all touchpoints, which includes a booth graphic, the room key cards, and the premailer.  It was important to relay this message of “ease”  when using OnControl for hard bone lesions, since Interventional Radiologists are the key users of OnControl for hard bone lesions.