As part of an overall branding effort for this new multi-site Orthodontics practice , we created, designed and developed a new website. On the design side, the site needed to reflect the bright, modern feel we had established with their new logo. To achieve this we used bold typography and large, youthful imagery. As with all modern websites, the design needed to be responsive, meaning it must look just as good on a smartphone as it does on a large monitor. To execute our design, we built the site on the WordPress platform, giving the client an easy interface for making simple edits to content, while allowing KR&Co the flexibility to customize both functionality and design.