Following the completion of a capital campaign to update and rebuild the campus, St. George Episcopal School wanted to refresh the school’s brand to reflect the newly built modern, streamlined architecture of the campus. Using the main graphic elements from the original brand as the base {namely the shield and the blue bar} KR&Co created a clean contemporary look with a reflective nod to the school’s 60 year history. The new brand was employed throughout the school, marketing touchpoints, and uniforms.