To incorporate the brand experience in each of their six offices, we based color, texture and material choices on the branding elements we created for their practice. We then applied our location-specific custom photography to personalize each office and bring some life to ordinarily bare walls.

Knowing that most new patients come from referrals, we integrated meaningful talking points on stretched canvases in all of the waiting rooms. These messages act as an important confirmation step for patients who have selected Sun Orthodontix for their braces, and help the new messaging take hold when those same patients tell their friends about the benefits of getting braces from Sun.